The demand for cloud-based storage is growing rapidly, with online solutions meeting the needs of businesses and individuals alike. But how sustainable is this in the long term, and what challenges do providers need to overcome? Now is the time to consider how the digitisation of information will evolve.
Dealing with Data
The creation of data can be an intended end goal in its own right or the by-product of an action taken within the digital ecosystem. Whatever the case there is a need to store it.
In the past most data would be stored locally - held on the hard drives and memory cards of devices until required. The increase of broadband connectivity has made online data storage a practical option for everyone.
Estimating the amount of data which is generated each day is difficult, but some estimates put it at 2.5 quintillion bytes. Search giant Google alone has to handle over 3.5 billion queries each day, as well as store more than 10 billion gigabytes of data for its users.
Since almost half the world's population has access to the internet in some shape or form, accounting for over 3.3 billion people, these figures relating to the daunting mountain of data that